Clients
alittleeasierrecovery.org
Fireheart publicized this nonprofit organization to regional media and industry publications after the organization received a generous grant from the prestigious Susan G. Komen fund. Based out of North Andover, A Little Easier Recovery makes The Jacki jacket, an alternative to the traditional hospital gown that restores dignity, warmth and independence. The organization donates these items to breast cancer treatment centers across Massachusetts.
www.bluewaveproject.org
Fireheart consulted on press strategy and helped to write and distribute press releases for this activist Climate Change art project. BLUEWAVE PROJECT is a temporary environmental art installation that shows where the water line will be in seaside communities 100 years from now if nothing is done about global warming. Environmental Artist Terry Bastian undertook this ambitious project first in New England, with future plans to circumnavigate the globe.
www.coffeenewsusa.com
This free, one-sheet weekly newspaper, filled with "News to Amuse" and small business advertising, hired Fireheart to publicize its expanding distribution in a time when conventional newspapers have suffered huge cutbacks and layoffs. In addition to publicizing the rapid growth of this north-of-Boston franchise, Fireheart consulted on distribution locations and potential advertisers.
Fireheart was hired during Mayor Kim Driscoll's four-year term to plan and implement campaign fundraising events, garner new support, manage donor lists and work with volunteers.
polisisthis.com
Fireheart was hired to help distribute Ferrini Productions’ film Polis Is This to community colleges and universities throughout Massachusetts, as well as scheduling and promoting talks by the filmmaker and writer.
hipfinz.com
This popular restaurant hired Fireheart to publicize a new green mechanism that converts cooking oil to energy.
greencleansalem.com
Fireheart helped this small eco-friendly cleaning business garner press coverage and more clients through a locally generated publicity campaign.
www.griffentheater.com
Fireheart works with Artistic Director Erik Rodenhiser to publicize performances, film festivals and comedy shows at this small theater. Fireheart also markets The Witches Cottage to visitor groups. This is a show that fuses comedy, special effects, ghost stories, Salem witch hysteria facts and spooky lore to the delight of audiences looking to better understand the city’s darker side.
Ideas for America
Fireheart provides website content and editing for this Massachusetts based organization that is dedicated to teaching citizenship and government.
inseason.us
Fireheart was hired to increase the visibility of In Season, supplier of local fruits, vegetables, dairy, eggs, meat, and other products to customers in Boston, Cambridge, Somerville, Brookline, and Newton. In Season lets customers place their orders via the company’s Website (InSeason.us) and then delivers to community drop locations and individual households. Fireheart worked to generate significant growth in the company’s customer base by enhancing In Season’s visible presence in local area media. Fireheart also provided help in securing corporate drop locations and attracting potential investors.
Fireheart subcontracted with IT Marketing Intelligence on a customer satisfaction study to support client retention and strengthen service delivery.
www.lauralanes.com
Fireheart crafted effective ad copy for this spa, specifically for a Women in Business special section of the local newspaper, drawing from the business owner's life story and desire to create an unpretentious, soothing spa atmosphere.
www.machine475.com
Fireheart promotes this local electronica band by helping them book performances and gain press coverage for their unique, ambient sound. The members of Machine 475 are also visual artists at the Peabody Essex Museum and Salem State College. The band is quickly gaining a following as they incorporate vocal samples, the sitar, classical harp and the theremin, an eerie-sounding electronic instrument invented in Russia that recalls the sound of a human voice singing opera music.
www.mugfordstreet.com
This prestigious Marblehead theater company with a 30-plus-year-histor hired Fireheart Communications to manage a publicity campaign for their Fall 2008 production.
northshoreprogressives.org
Fireheart helped this community activism group achieve good press placement about their participation in an anti-war rally on Boston Common. The October 2007 rally was part of a nationally coordinated day of protest against the war in Iraq called by United for Peace and Justice and held in 11 cities around the nation.
www.townonline.com/northshoresunday/news/x1909899528
www.northshoretma.org
This non profit organization hired Fireheart for help in coordinating outreach and marketing efforts. Fireheart facilitated NSTMA’s branding and marketing from the ground up, working with designers to create a logo and Website, producing marketing collateral, providing online content, creating promotions and staffing recruitment events. Fireheart also recruited corporate members, held ridesharing sign-up programs at North Shore corporations and met personally with area officials to educate them about the TMA. Fireheart collaborated with the NSTMA board of directors, formed alliances with local environmental groups, met with potential members, conducted promotions, tracked ridership and wrote (and conducted) surveys to gauge and better meet the particular commuting needs of members.
The NSTMA leverages public and private funds to increase participation in ridesharing and other commuting alternatives to reduce traffic congestion and improve air quality. The North Shore TMA will be the 11th TMA in the state and is part of a state council called MassCommute.
withoutapology.com
Fireheart was hired to write grant proposals to major and small funders for Mama Sue’s Garden, a documentary film about poverty and race relations in one New Orleans parish, post Katrina. Firheart also consultled on fundraising strategy for the film and attended a fundraising workshop in New York City.
Fireheart founder Dinah Cardin first met New York filmmaker Susan Hamovich of One-Eyedcat Productions in New Orleans during the spring of 2007. Hamovitch is an instructor at the New School in New York City and the writer and producer of the award-winning film Without Apology, a poignant, personal look at her family's way of dealing in the 1950s with her severely brain damaged brother.
Peace Through Violence Clothing
www.peaceviolence.com
Fireheart publicized this Salem-based company’s line of urban street wear to local and regional media. Peace Through Violence Clothing caters to punky urbanites in Seattle, Europe, and Asia and even to actor John Malkovich, who has a clothing line of his own.
phinational.org
Fireheart provides blog content and marketing materials for this New York City-based non-profit organization that is dedicated to preparing America to care for its aging population by advocating for the direct-care workforce.
salemsafe.org
Fireheart provides editorial content for this north of Boston-based group that is dedicated to addressing environmental issues and advocating for clean energy choices through education, advocacy, and community organizing.
www.salemathenaeum.net
Fireheart collaborated with the Salem Athenaeum's Board of Directors and publicity committee to promote and publicize readings by award-winning authors, as well as additional valuable programming. The Athenaeum came to Fireheart with a desire to increase their overall visibility and membership.
With its beautiful rare book collection and two-century history, the Athenaeum presents a rich and impressive program line-up, including lectures by world-renowned scholars and authors, classical music performances, and more. It is one of only 16 such institutions left in the country. Its members have included Salem's own scribe, Nathaniel Hawthorne, and navigator Nathaniel Bowditch.
www.salemfilmfest.com
Fireheart served as an organizing sponsor for the exciting kick-off of the Salem Film Fest in 2008 and again for the second year in 2009, helping to brainstorm newspaper stories, write and distribute press releases, phone the press, send out e-blasts and connect with filmmakers.
salemscavengerhunt.com
Fireheart conceived and designed the scavenger hunts for this new local business, as well as creating all written content for printed materials and the Web site. Fireheart worked closely with graphic and web designers and printers in the two-month period leading up to Salem's busy Halloween season, when one million tourists pour into the Witch City. Fireheart also garnered local media attention in area newspapers and organized Salem's Mayor and State Representative and their children to participate in the hunt during the Salem Chamber of Commerce Bizarre Bazaar.
Fireheart then worked as a liaison between Salem Scavenger Hunt and local charity Help for Abused Women and their Children to create a partnership, helping the Scavenger Hunt give 20 percent of revenue to the non-profit group. The company also worked with HAWC's volunteers to perform street marketing for the Scavenger Hunt while educating the public about HAWC's mission. Additional marketing strategies targeted school, community and corporate groups to take advantage of Salem Scavenger Hunt's group discount.
www.soulnourishment.net
Fireheart helped founder Michelle Theriault recognize her target corporate audience and craft promotional materials for this nutrition and lifestyle company, which helps its clients discover the foods and lifestyle choices that will allow them to live life to the fullest.
www.vannesscreative.com
This 20-year-old, full-service video production company hired Fireheart to act as the Casting Director for a commercial shoot for a Rhode Island bank. The clever commercial was shot at Cinema Salem as a spoof of the Oscar Awards show. Fireheart’s task was to make the theater appear as if it were full of audience members at the award show. On short notice, this meant creating and sending an e-blast, putting out a casting call on relevant Web sites, alerting the press and even visiting coffee shops to find cast members on the morning of the shoot. The job required on site collaboration with Van Ness Creative and with the agency that wrote the ad to appropriately cast those who turned up for the shoot. The commercial can be viewed here.
www.witchescup.com
Fireheart was hired to publicize this event to a general audience by generating press releases in anticipation of the August race. In the cycling boom of the 1980s, Salem hosted annual elite calibre bicycle races with national exposure. In June 2000, a race took place when Salem was a stop on the America's Cup. The organizers of the Witches Cup hope to renew Salem's strong bicycle racing tradition. The race was revived in 2007.
